![]() ![]() That’s off the backs of the 18-34 crowd, which showed up at 64% 53% under 25 and 51% female. In addition to Elvis’ opening here and Top Gun 2‘s fifth weekend, Universal is claiming third and fourth place with the third weekend of Jurassic World Dominionat $26.4M and the opening of Blumhouse’s R-rated horror movie The Black Phone, which overperformed to $23.3M. As one industry marketing executive couched the weekend, “Craziness, but a rising tide to lift all boats for sure.” The top four films grossed over $20M apiece. Still with fierce numbers like this, it’s a rich man’s problem. Paramount is saying Top Gun 2‘s Sunday will be at $10.2M, -15% from Saturday. Warners believes Elvis‘ first Sunday will decline by 23% from Saturday to $7.7M. Paramount is calling the 5th weekend for Top Gun: Maverick at -32% dip from weekend 4, after a Saturday night that beat Elvis‘, $12M to $10M. Top Gun: Maverick had a slightly lower average ticket price over Elvis, $12.47 to $12.52. Industry average weekend estimates show Elvis ahead of Top Gun: Maverick, $30.1M to $29.965M. If you boil this face-off down to admissions, box office analytics firm EntTelligence is calling the weekend in favor of Top Gun Maverick, with 2.5M admissions to Elvis’ 2.4M admissions. 1, with both Warner Bros and Paramount respectively calling each film at $30.5M for the weekend. SUNDAY AM UPDATE: Elvis and Top Gun: Maverick are in a dead heat for No. ![]() And, the studio’s Blumhouse opening title, The Black Phonecame in with $23.6M, after a $5.85M Sunday (-22% from Saturday). Universal/Illumination’s, Minions: The Rise of Gru, which was originally scheduled to open on July 3, 2020, and then pushed due to the pandemic, finally arrives on Friday for what will be a 4-day holiday weekend.Īlso coming in higher this weekend was Universal’s third weekend of Jurassic World Dominion with $26.7M, -55%, after a $8.25M Sunday (-61% from Saturday) with a $303M running total. In regards to the most influential piece of Elvis marketing from Warner Bros., 22% said it was the in-theater trailer that pulled them in, while 14% say it was TV spots, for 9% it was the online trailer, with good word of mouth (9%) also being a factor. Of those who bought tickets to Elvis, PostTrak says that 49% came because of the subject matter/plot, while 25% came for Tom Hanks. the 13-17 (turnout 6%) gave it a 76% while the 18-24 (15% turnout) graded it an 83%. ![]() The question is whether young people will keep coming to Elvis: Older demos over 45 on PostTrak scored the film in the 90 percentile, however, the younger you go, the numbers ease, i.e. It’s just more proof after streaming swallowing up theatrical genres during the pandemic that adult skewing movies, when packaged right, can work on the big screen. This is according to Comscore/Screen Engine’s PostTrak exits. For 28% of those over 55, they’ve only seen one movie in the last two months before Elvis. Again, can’t emphasize enough what a big deal the opening is here for Elvis in regards to getting older females out and older moviegoers, especially for a movie with a two-and-half-hour plus running time. 'Twisters': Maura Tierney, Sasha Lane, Kiernan Shipka & David Corenswet Among Final Additions To Lee Isaac Chung's Disaster Pic For Uni, Amblin And Warner Brosįilm finance sources tell me that Elvis start here at $31.1M stateside, and $51.1M WW is OK in regards to its negative cost. ![]()
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